Recruiting campaign volunteers
If you're in the position of generating unheard-of vote totals from Democrat precincts, then the only way to accomplish that goal is through the active, ongoing involvement of people. Lots of them.
The Filpac system is the perfect foundation for recruitment because it makes it easy for you to gather the most complete list of potential volunteers and donors. You can develop your own district- or countywide voter database, and can enhance it with limitless list entries, with efficient manual entry or by importing the lists yourself from an outside file.
Remember that when you're asking people to help, you must have a specific task in mind. If the relationship is to succeed, people must buy into your plan and recognize their part in it.
Sources of prospects
Republican clubs and organizations. This is why a
candidate should appear at every Republican event possible.
Give special attention to those clubs and events in wards and
counties where Republicans don't normally win. Those folks are
looking for a candidate to get excited about!
Same goes for Tea Party groups. Most are disaffected Republicans with a simple motto: Stop the spending.
Family members of supporters and donors.
Former activists who might be convinced to get involved again.
Donors. They have a vested interest in your success.
Officeholders and community leaders. Often a county or city officeholder will view chairmanship of your election effort as a steppingstone to political advancement.
Leaders of other organizations
Retirees They're experienced but they have time on their hands; they're looking for ways to spend it productively.
Service club rosters. Often a speaking engagement with the local Rotary or Jaycees earns a roster of that club's members.
People who have a reputation for getting things done in the community.
Why people volunteer
Patriotism. They're worried about America's future and want to be part of the solution.
Altruism. they believe in the campaign and its goals
They volunteer for other organizations; volunteering is part of their makeup
They are interested in social or business contacts
They want personal recognition
They're naturally helpful; they want to help other people
Why they stay
They feel the excitement
They were given proper orientation and training
They enjoy the social contacts; they feel at home in your campaign
They feel important, needed and appreciated.
They received recognition for their services
Why they leave
They were not given specific assignments
They had no orientation or training
They had insufficient responsibility
They feel they were mistreated in some way. (Remember: volunteer management and motivation is a people business.)
Family pressures or work issues
Their friends left, so they did too
Poor communication with the volunteer coordinator
Lack of recognition
Lack of personal satisfaction